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At Elevate Brands, we believe travel retail is more than shopping it’s about creating moments that travellers remember. Based in Zurich, we curate and connect story-driven luxury labels across beauty, fashion, wine & spirits, coffee, and lifestyle, bringing them to life in ways that feel less like duty-free and more like immersive cultural experiences.
From airport retailers and cruise operators to buyers and event partners, we build win–win collaborations that deliver:
– Curated brand portfolios designed for today’s discerning global traveller
– Mutual growth opportunities with visibility at world-class stages such as the World Economic Forum (WEF)
– Shared-value activations pop-ups, tastings, co-branding, personalization, and gifting that elevate both brand and retailer
Guided by founder Mirabela Lauterbach, a travel retail expert with over a decade of pioneering niche brands internationally, Elevate Brands is on a mission to flip the script:
– Experiences over transactions, transforming purchases into lasting memories
– Sustainability as standard championing eco-luxury and artisanal excellence
– Tech & personalization reimagining retail with digital concierges, AR try-ons, and destination-led editions
As Mirabela says:
“A fragrance, a sip, a texture, these aren’t just products, they’re sensory portals. At Elevate, we turn retail into cultural storytelling that travels with you.”
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